Firstfruits Services ‘NexGen Insights’ platform helps aviation industry attract and retain Gen Z employees

The newly launched ‘NexGen Insights’ platform generates deep insights and practical solutions to aid the aviation sector’s engagement with Gen Z.

To support the aviation industry’s engagement with Gen Z employees, Firstfruits Services has launched a new assessment and surveying platform.

The NexGen Insights platform is designed for aviation organisations to strategically adapt to potential and current Gen Z employees for greater attraction and retention. The platform’s survey it is self designed for Gen Z and assesses key aspects of an organisation, including its potential attractiveness, value proposition, and branding among.

Organisations will also be able to access more detailed factors such as psychometric data, departmental, and locational differences, enabling correlation and causation to be assessed. Critically, any actions can then be monitored and evaluated with clear metrics and peer-to-peer learning.

NexGen Insights co-creator Nathan Akpata says: “It became clear to us that, although many structural issues still need to be addressed, a necessary step for organisations is to have data on Gen Z’s perspective to inform their decision-making. We’re excited at the prospect of giving Gen Z leaders a voice in an industry where it can take a while to develop one as well as being part of a significant shift in aviation.

“It is well documented that organisations across the aviation industry have become increasingly concerned with attracting and retaining Gen Z. Many visions and strategies prioritise this as a key risk in the coming years.

“However, little to no data exists on Gen Z in aviation, and it is not tied to insights that enable strong and continuously improving action. That’s why NexGen Insights has been developed-to help organisations unlock the perspective and potential of their Gen Z workforce, both present and future, through deep analytics, clear benchmarking, and actionable outcomes.”

Firstfruits Services is a change management consultancy that works across multiple sectors helping organisations manage complex transitions with a focus on creating sustainable change. Firstfruits CEO Ben Stanley has been driving change in aviation for 25 years and comments: “We believe the platform can be an insights engine, driving informed and incremental changes which can move the needle on an increasingly important issue for the industry.”