Event Marketing Manager – CANSO

The Event Marketing Manager plays a key role in developing the value proposition for CANSO’s Events, identifying existing and new markets to deliver sponsorship and exhibition leads, building a solid prospect database and growing event attendance. The Event Marketing Manager works alongside the CANSO Events and Airspace World teams to ensure the delivery of CANSO’s world class events. Key stakeholders will be the Event Director, Sales and Content to ensure cohesive messaging addressing customer needs.

The Event Marketing Manager owns the marketing strategy for the Events Portfolio. The role is both strategic and hands-on, and includes but is not limited to developing and managing the strategic and tactical marketing plan. Key objectives include:

• Create and deliver marketing plans which increase participation in CANSO’s events through a strong event position, tone, and engaging and targeted messages with a goal to grown the event by 10% year on year for the next 3 years.
• Create customer journey maps (awareness -> consideration -> decision) that enable more targeted marketing campaigns​
• Be a key contributor to building and maintaining the CANSO database of prospective exhibitors, participants and sponsors
• Create and Deliver Social Media Plans​ for CANSO’s global Events
• Create and Deliver Paid Digital Plans, including geofencing​
• Create a website strategy and manage its implementation with the appointed supplier
• Create, write and deliver the Email Marketing Plan​
• Provide and implement a strong SEO strategy for the event webpages (keyword research and optimisation, internal linking)
• Build an effective lead scoring and lead nurturing process for a more comprehensive event marketing cycle. ​
• Create whole conversion back end by connecting website to Google tag manager, Google Search console and other platforms​
• Create a suite of brochures and other materials to promote CANSO’s events
• Identify industry trends to shape new marketing campaigns

To apply, send your CV, and a covering letter to Agnes Krischik, Airspace World Show Director, CANSO by 21 June.